A family name Egypt has trusted for 50 years.

From a modest wholesale shop to one of the country's leading importers and distributors of world-class brands.

Where it all began

El Zayat Enterprise was founded in 1976 by the late Abbas El Zayat as a modest wholesale company in Cairo. Over the decades it has become one of Egypt's leading importers and distributors, reaching consumers across the country through retail partners and a strong distribution network.

Since 1980, the company has been a leading player in the Egyptian toy market. In 2002 we made a strategic shift toward internationally branded products, which put El Zayat at the forefront of quality consumer-goods distribution in Egypt.

Today El Zayat operates three specialist departments, Toys, Gifts and Electronics, each with its own portfolio of globally recognised brands.

1976

Founded in Cairo

45+

International brands

8,000 m²

Central warehouse

60+

Dedicated professionals

Our journey, year by year.

Five decades of steady growth, built on long-term partnerships with brands and retailers.

1976

The beginning

Abbas El Zayat founds a modest wholesale company in Cairo.

1980

Toys take the lead

El Zayat becomes a leading player in Egypt's toy market.

1998

Gifts department

Premium home accessories, décor and lighting join the portfolio.

2002

Branded only

A strategic shift from unbranded goods to international brands.

2013

Electronics

Sole distribution of Skullcandy; later, Kodak batteries introduced to the Egyptian market.

2026

50 years strong

45+ brands, sold through Egypt's top retailers.

Our vision

Three principles guide every partnership we build.

Grow globally

To be a leading entity in global trading, growing in size and structure by seizing opportunities through effective business strategies and key alliances.

Customer first

To put a customer-oriented attitude and quality management practices at the centre of how we reach our goals.

Built on trust

To build on a foundation of trust, dedication, honesty and diligence in an ever-changing, competitive market.

"Every retailer is our partner. Together, we bring the world's best brands to Egyptian families."

Want to work with a partner who has 50 years of experience in Egypt?

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