Our Marketing Activities
At El Zayat Enterprise, marketing is not an afterthought —
it is a core part of how we build brands in Egypt. Since
our early days as a wholesale company, we have developed
a deep understanding of the Egyptian consumer market and
how to reach them effectively. Today, we offer our brand
partners a comprehensive range of marketing activities —
from creative in-store displays and outdoor events to
digital campaigns and influencer partnerships.
We have an in-house design team dedicated to the
development of customised point-of-sale material,
in-store displays, and digital content for our social
media platforms. Our strong relationships with Egypt’s
leading retail partners — including Toys R Us, Hamleys,
Carrefour, and Hyper One — allow us to secure premium
locations inside stores and create highly engaging window
displays that drive both brand awareness and sales.
Beyond the store, we actively sponsor local events such
as national festivals, carnivals, school fun days, and
special club events — bringing our brands directly to
Egyptian consumers in an exciting and memorable way.
Online, we manage dedicated social media pages for our
key brands, work with carefully selected influencers,
and run targeted digital campaigns to reach the right
audience at the right time.
